www.afiscooters.com september 09, Newsletter 2
A Step in the Right Direction
An Interview with Ophir Sella

Ophir Sella, a product engineer at Afikim Electric Vehicles, has joined our engineering team, exhibiting a young, dynamic and vigorous spirit. With his Engineering degree from the Technion Institution and a 5 years industry experience in establishing optimized processes, materials developing and maintaining engines, pumps, chassis and electronics, he demonstrates an extraordinary ability to understand scooters' system procedures.

Sella believes Afikim has all prospects to a successful progression: "I have entered a fascinating and innovative world. The quality staff is earnest and it's inspiring to work with such people. Afikim Electric Vehicle is extremely advanced in terms of its development abilities. The marketing alignment expands its target audience and this smart tool gets an increased exposure and its presence in different fields is intensified. Demand and supply pushes the limits to advancing technology and designing comfort scooters, in order to generate growth and revenue.

Today the world of scooters addresses a larger section of the population, as it crossed the barriers of old age audiences and is now an improved alternative for mobility in many organizations and institutions. In addition, nowadays, people live longer and Afikim's scooters enable them to live a rich and independent life in comfort and style".

Further to his professional knowledge, Ophir masters in material strength, dynamics, automation and monitoring. His skills enable applying technological

developments and innovations in scooters production at Afikim. The company believes in personnel field specialization and Ophir is in charge of in house constitute of large scooters parts into a perfect tool – The Sportster, Breeze3 and Breeze 4.

"I provide continuous professional support at the time of constituting the vehicles, thus assuring that outgoing quality meets export specifications. I supervise the constitution, maintain appropriate production records and execute engineering modifications in existing vehicles, in case of need. In a larger aspect of things, you might say that I use good problem solving and project management skills to work with engineering staffs, in order to solve a wide array of technical scooters problems. I act as the primary technical interface with internal and external product customers.

Ophir conceives his position as a major influence on scooters' quality for the long run, in the strategic degree: "if we succeed in improving manufactured vehicles' quality, according to every parameter available, raw materials and suppliers, the company's reputation and credibility will increase and the marketing department will be able to increase the market share. Afikim Electric Vehicles is a smart company and owns great knowledge and experience, as well as multi-disciplinary team which facilitate their scooters to the front line of technology"

Spare parts for the Breeze and other scooters power units
After long negotiations and many efforts, through a special cooperation with our suppliers, we have managed to accomplish our goal of servicing our clients and providing them with some of the main spare parts to the power units. Furthermore, we now offer clients the benefit of in house power unit renovation, thus minimizing their expenses.

2010 scooter models
are ready to be revealed!

coming soon - Afikim's newest state of the art 2010 scooter models!

2 years of technological innovations and human resources have been invested in designing the novel 2010 models, thus positioning afikim's scooters as leading products in their field.

The Breeze - Get the Facts Straight
1
The Breeze has a rear suspensions stroke of 60 mm.
2
The Breeze has a front suspension stroke of 50mm
3
The breeze 4W has less than 2 m rotation radius.
4
The Breeze suspension method is called Trail Arms.
5
The Breeze's Trail arms, its new front suspension, and the steering system are both patented.
6
The Breeze's new suspension and steering system keeps the steering geometry and so allows very comfort driving even when driving a rough terrain.
Kibbutz Afikim 15148, Israel Tel: 972-4-6754180 www.afiscooters.com