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The Afiscooter S Wins International Design Award

Since 1955, the "red dot" product design competition is an internationally recognized quality seal. The best products receive the "red dot: best of the best" award. The Afiscooter-S beat out over 4,000 candidates to win the 2011 red dot design award. Afiscooters , joins the ranks of past red dot winners such as the Apple Iphone, the Mercedes SLS and Rolls Royce vehicles.
 
Reddot-winner

The Afiscooter S from Afiscooters was awarded the prestigious Red Dot because of its high-end design, combination of innovation, smart ergonomics, superior safety and comfort including an LCD indication screen that provides the extensive information while driving and a computerized electronic controller that enables adjustments to the drivers' unique needs and special area terrain.

The result of three years of labor
The award-winning design of the Afiscooter-S is the result of a three-year process. We asked the chief designer, Amit Avigdor, to describe the process: How do you start a project this size?
"The first step was to characterize the vehicle through in-depth market research and surveys among users. We formulated the conclusions from this study and created - at the idea level - the "Dream Machine".

"The initial sketches were designed based on the researcher's findings in compliance with the requirements of the engineering department. In addition to that, the studio's main task was to create a vehicle that would give the driver a perfect user experience.
Driving a is a life style. The design of the Afiscooter-S is special and desirable not only because of appearances but also for its ergonomic design."

"We changed the experience of mobility from simply a quality of life to a lifestyle."

"This is one of the world's most modular vehicles. To fit everyone's needs it's made in many different configurations - with three wheels or four, with or without a canopy and can be driven by a single driver or a couple."

What were the other guidelines in designing Afiscooter-S ?
"The user wants basically to move from one point to the other. The question is how they do it. We wanted them to get around easily and to make everyone on the street turn their heads. We changed the experience of mobility from simply a quality of life to a lifestyle. The Afiscooter-S is a scooter that our customers and colleagues desire to have and not necessarily because they have mobility difficulties but for its attractive and practical design – this is why we won the Red Dot design award."

About Afiscooters
Afiscooters develops and manufactures advanced, electrically-powered mobility scooters.
Afiscooters' reputation for technological innovation, world-class manufacturing, aesthetic design,
and exceptional quality has made its scooters best sellers.

Afiscooters' range of innovative mobility scooters cater for every need - from the state-of-the-art heavy duty outdoor mobility scooters to superlight indoor scooters which can be easily disassembled and stored in the trunk of a car. Each Afiscooters have been designed for user comfort, with fully adjustable orthopedic seats. Easy to drive and simple to maintain, the sturdy scooters offer complete reliability in all driving conditions.

Afiscooters are designed with driver safety in mind and incorporate a built-in safety system which halts the vehicle should the driver lose control. Afiscooters meet European and US safety standards and hold FDA approval, ISO 9001-2000 and EN-12184 certification.

Since 1955, the “red dot” product design competition is an internationally recognized quality seal. The best products receive the “red dot: best of the best” award. The Afiscooters Afiscooter-S beat out over 4,000 candidates to win the 2011 red dot design award. Afiscooters , joins the ranks of past red dot winners such as the Apple Iphone, the  Mercedes SLS and Rolls Royce vehicles.

 

The Afiscooter S from Afiscooters was awarded the prestigious Red Dot because of its high-end design, combination of innovation, smart ergonomics, superior safety and comfort including an LCD indication screen that provides the extensive information while driving and a computerized electronic controller that enables adjustments to the drivers' unique needs and special area terrain.

 

The result of three years of labor

 

The award-winning design of the Afiscooter-S is the result of a three-year process. We asked the chief designer, Amit Avigdor,[Robert Mo1]  to describe the process:

How do you start a project this size?

“The first step was to characterize the vehicle through in-depth market research and surveys among users. We formulated the conclusions from this study and created - at the idea level - the “Dream Machine”.

 

“The initial sketches were designed based on the researcher’s findings in compliance with the requirements of the engineering department. In addition to that, the studio’s main task was to create a vehicle that would give the driver a perfect user experience.

Driving a is a life style. The design of the Afiscooter-S is special and desirable not only because of appearances but also for its ergonomic design.”

 

“We changed the experience of mobility from simply a quality of life to a lifestyle.”

 

“This is one of the world’s most modular vehicles. To fit everyone’s needs it’s made in many different configurations - with three wheels or four, with or without a canopy and can be driven

by a single driver or a couple.”

 

What were the other guidelines in designing Afiscooter-S ?

“The user wants basically to move from one point to the other. The question is how

they do it. We wanted them to get around easily and to make everyone on the street turn

their heads. We changed the experience of mobility from simply a quality of life to a

lifestyle. The Afiscooter-S is a scooter that our customers and colleagues desire to

have and not necessarily because they have mobility difficulties but for its attractive and practical design – this is why we won the Red Dot design award.”

 

About Afiscooters

Afiscooters develops and manufactures advanced, electrically-powered mobility scooters. Afiscooters' reputation for technological innovation, world-class manufacturing, aesthetic design, and exceptional quality has made its scooters best sellers.

 

Afiscooters' range of innovative mobility scooters cater for every need - from the state-of-the-art heavy duty outdoor mobility scooters to superlight indoor scooters which can be easily disassembled and stored in the trunk of a car. Each Afiscooters have been designed for user comfort, with fully adjustable orthopedic seats. Easy to drive and simple to maintain, the sturdy scooters offer complete reliability in all driving conditions.

 

Afiscooters are designed with driver safety in mind and incorporate a built-in safety system which halts the vehicle should the driver lose control. Afiscooters meet European and US safety standards and hold FDA approval, ISO 9001-2000 and EN-12184 certification.


 [Robert Mo1]What is the designer's name?